Google Analytics 4

In the digital age, businesses are increasingly turning to online platforms to reach a wider audience. One of the key aspects of successful digital marketing, particularly in Oxford and other tech-savvy cities, is understanding and utilising digital marketing analytics. What is Digital Marketing Analytics? Digital marketing analytics involves the collection and analysis of data from […]

Introduction: Google is introducing a new and upgraded version of its analytics platform called Google Analytics 4 (GA4). The transition from Universal Analytics (UA) to GA4 requires careful planning and understanding of the major changes and differences between the two versions. This guide aims to provide a detailed step-by-step process to migrate from UA to

In today’s data-driven world, harnessing the power of analytics is crucial for making informed decisions and optimizing your online presence. Google Analytics is a robust web analytics platform that provides valuable insights into user behaviour, acquisition channels, conversion rates, and more. In this comprehensive guide, we’ll explore Google Analytics reporting and analysis, highlighting how you

    Unveiling the Power of Google Analytics Google Analytics 4 (GA4) is the latest iteration of Google’s widely used website analytics platform. Since its launch in October 2020, GA4 has transformed web analytics and gained significant popularity among businesses worldwide. With its advanced features and enhancements, GA4 offers a comprehensive solution to track website